DOLLY STYLE har blivit 10-talets mest unika svenska popakt, och fansen (som kallar sig ”dollys”) har skapat en helt egen pastellfärgad subkultur. Dolly Style är fantastiska förebilder som jobbar hårt mot utanförskap och mobbing.

Molly is pink, Holly is blue, Polly is purple and Yolly is yellow. Together they are Dolly Style, a colourful quartet that has taken Sweden by storm. They used to be residents of Dollyville, a magical place beyond the rainbow. Then they arrived here to spread their sparkling pop music. Songs like ”Unicorns & Ice Cream”, ”Upsy Daisy”, ”Young & Restless”, ”Cherry Gum” and ”Habibi” are sweet as candy, yet pack a solid punch of the dancefloor.

Melodifestivalen (The Melody Festival) is an annual competition where the winner gets to represent Sweden in the Eurovision Song Contest. It’s the country’s most-watched TV program. Despite its popularity many artists who get their breakthrough in Melodifestivalen find it hard to achieve the same level of success when the show is over. Dolly Style is one of very few acts (ABBA is another) to become even bigger.

Dolly Style was created in 2014 by the song-writing team Emma Nors and Palle Hammarlund, who were inspired by Japanese kawaii fashion and the superhero-like characters of Kiss. Dolly Style debuteted for 4 million tv viewers with the track ”Hello Hi” at the 2015 edition of Melodifestivalen. Dolly Style immediately became the favourites of young viewers who also started to dress like them. Their second single ”Cherry Gum” was an even larger hit with more than 14 million views on Youtube. Dolly Style performed hundreds of concerts around Sweden and were described as ”a plastic fantastic sugar-rush” by critics.

2019 the band competed in Melodifestivalen with the smash hit “Habibi” They found thousands of new listeners by non-stop touring – pulling huge crowds who dressed in pink, blue and purple.

This phenomenon is now spreading outside Sweden’s borders.

Molly, Holly Polly and Yolly are about to dollify the world with their beautiful voices and big hearts.